In our digital age, where most of us are glued to our smartphone screens, traditional theater faces a tough challenge: staying relevant. But Edmonton’s vibrant theater scene proves that the stage is far from losing its voice. The city’s theaters are constantly experimenting with new formats, exploring fresh themes, and finding exciting ways to draw in new audiences. In this Edmonton-Trend article, we’ll dive deeper into how the city’s theaters are keeping the magic alive.
Going Digital and Embracing Social Media
The pandemic was a game-changer for cultural institutions worldwide, and Edmonton’s theaters were no exception. With live performances impossible during lockdowns, a massive digital transformation began. Theaters moved beyond their physical spaces, shifting their focus to online platforms.
For instance, the Citadel Theatre moved its educational programs online. Other theaters started actively using various resources for intimate, often improvisational, online performances.
During this period, theaters also started paying much more attention to their social media presence. The Citadel Theatre manages its social channels with remarkable professionalism, sharing behind-the-scenes videos, interviews with actors, and audience testimonials. This creates a sense of immersion, making viewers feel like they’re truly part of the theatrical process.
Younger theaters, like the Northern Light Theatre, are experimenting even further. They often record short videos featuring actors or theater leaders. The main star of the Northern Light Theatre’s Instagram account is its artistic director, who not only shares the institution’s plans but also gives glimpses into daily life.
The Grindstone Theatre consistently posts hilarious trailers for upcoming shows and behind-the-scenes snippets. Their accounts boast a vibrant visual style that especially appeals to younger audiences. Beyond that, the theater actively uses social media to promote its courses and build a strong community around its work.
Relevant Repertoire
Edmonton’s theaters are moving away from classical canons, often embracing themes that resonate with contemporary audiences. The Citadel Theatre has particularly demonstrated its openness in recent years, with its repertoire featuring plays that explore racial inequality, feminism, LGBTQ+ experiences, and post-colonialism. Recently, the theater staged “The Royale,” a new production about an African American boxer whose story delves into themes of racial discrimination and dignity.
The Northern Light Theatre stands out for its feminist approach, while also tackling psychological themes and the complexities of human relationships in the modern world. Their performances are always thought-provoking and lead to deep reflection.
The city’s contemporary theaters aren’t just about entertainment; they’re about fostering meaningful conversations. Their repertoire mirrors modern society while simultaneously posing important questions and setting a course for future development.
Inclusivity
The city’s theaters are actively working to ensure everyone can participate in theater life. Most of the city’s theaters, including the Citadel Theatre, provide barrier-free access, accessible seating for wheelchair users, subtitles, and other inclusive services.
Theaters are also engaging actors and directors who represent diverse cultural, racial, and social groups. This creates a broader cultural context where theater truly represents different people. Additionally, some Edmonton theaters are establishing creative residencies to open up opportunities for emerging directors.
Edmonton’s theaters exemplify how art responds to changing times. Through their active presence on social media and their relevant repertoires, these theaters are successfully attracting new audiences—young people and individuals from all walks of life.
