In the digital age, where spending free time glued to smartphone screens has become the norm, traditional theatre faces the tough challenge of staying relevant. Yet, Edmonton’s vibrant theatre scene proves that the stage is far from losing its voice. The city’s theatres are actively experimenting with formats, themes, and exciting ways to engage new audiences. In this article on edmonton-trend, we’ll dive into how Edmonton’s theatres are staying alive and thriving.
Digital Transformation and Social Media
The pandemic marked a turning point for many cultural institutions worldwide, and Edmonton’s theatres were no exception. During periods of isolation, live performances became impossible, but it was precisely then that a digital transformation began. Theatres stepped beyond their physical auditoriums and started focusing more on online platforms.
For instance, the Citadel Theatre shifted its educational programs online. Other theatres began actively using various resources for intimate, often improvisational, online performances.
This period also saw theatres dedicating much more attention to their social media presence. The Citadel Theatre manages its social channels with remarkable professionalism, sharing behind-the-scenes videos, actor interviews, audience testimonials, and more. All of this creates an immersive effect, making viewers feel like they’re truly part of the theatrical process.
Newer theatres, like the Northern Light Theatre, are experimenting even further. They often record short videos featuring actors or theatre leaders. The director of Northern Light Theatre frequently takes centre stage on their Instagram account, not only sharing institutional plans but also glimpses into his daily life.
Grindstone Theatre consistently posts hilarious trailers for upcoming shows and engaging behind-the-scenes content. The theatre boasts a vibrant visual identity across its accounts, which is particularly appealing to younger audiences. Beyond that, the theatre actively leverages social media to promote its courses and cultivate a strong community around its productions.
Relevant Repertoire
Edmonton’s theatres are moving beyond classical canons and often addressing themes that resonate deeply with contemporary audiences. The Citadel Theatre in particular has demonstrated its openness in recent years, with its repertoire now including plays that explore racial inequality, feminism, LGBTQ+ experiences, and post-colonialism. Recently, the theatre staged “The Royale,” a powerful new production about an African-American boxer whose story delves into themes of racial discrimination and dignity.
The Northern Light Theatre stands out for its feminist approach, while also tackling psychological themes and the complexities of human relationships in the modern world. Their performances are consistently thought-provoking and lead to deep reflection.
The city’s contemporary theatres aren’t just about entertainment; they’re about fostering meaningful conversations. Their repertoire mirrors contemporary society, prompting important questions and setting a direction for future growth.
Inclusivity
Edmonton’s theatres are actively working to ensure that everyone can participate in theatre life. Most theatres in the city, including the Citadel Theatre, provide barrier-free access, accessible seating for wheelchair users, subtitles, and other inclusive services.
Theatres are also engaging actors and directors who represent diverse cultural, racial, and social groups. This approach fosters a broader cultural context where theatre truly represents a wide spectrum of people. Furthermore, some Edmonton theatres are creating creative residencies to open up opportunities for emerging directors.
Edmonton’s theatres serve as a prime example of how art can adapt to changing times. Through their proactive use of social media and relevant repertoire, these theatres are successfully attracting new audiences – young people and individuals from all walks of life.
